Many people we meet are asking this very question. What's in it, and why? We are realizing the compounded impact the pollution in our environment and in the products we use everyday, has on our body in the short and long term.
We know that formaldehydes are definitely not safe and yet, somehow, we still put our head in the sand! It's easier to believe that your favorite product from your favorite company, would not put harmful and toxic ingredients in the products you or your stylist purchase; but many do.