Dry, frail, and damaged. This is how I would describe my hair about a month ago, after years of coloring it, straightening it, and using chemically ridden hair products. Reading shampoo labels was something entirely foreign to me at the time.
The Ritual of Innersense Hair Joanne Starkman, owner of Shine Organic Salon and co-founder of Innersense Organic Beauty in Walnut Creek, California, along with Kit Koelzer, IOB’s summer marketing intern, take a journey to explore the Innersense Organic Beauty experience and share their individua
Beautiful, luxurious, and hydrated hair full of volume and shine. That is what the commercials tell you. Oh, let’s throw in that gorgeous celebrity with hair to die for.
In recent years, a "Sulfate-Free" label has become increasingly common on the label of every new shampoo and conditioner. The term has become associated with being "healthier" and "organic" even when that is not the case.
Innersense expands its commitment to reducings it's Carbon footprint by applying a new package label comprised of natural stone. Often times, when we shop for hair-care products we’re much more concerned about what’s in the bottle and tend to overlook the packaging it comes in.
Many people we meet are asking this very question. What's in it, and why? We are realizing the compounded impact the pollution in our environment and in the products we use everyday, has on our body in the short and long term.
We know that formaldehydes are definitely not safe and yet, somehow, we still put our head in the sand! It's easier to believe that your favorite product from your favorite company, would not put harmful and toxic ingredients in the products you or your stylist purchase; but many do.