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Innersense Launches

Innersense^tm, a new beauty and wellness company based in Northern California, is emerging on the hair and skin care horizon with a unique perspective: to enlighten, encourage and support beauty and wellness professionals by sharing organic philosophies and practices for self-care. The Innersense product line enters the marketplace in September with a prestigious collection of nine products designed to cleanse and nurture hair and skin as well as mind and spirit.

Founded by a dedicated group of executives from various disciplines in the beauty & wellness industry, Innersense is the result of their vision for a line of toxin-free, sulfate-free products that contain the highest level of certified organic and biodynamic ingredients. The Innersense products are a synthesis of carefully selected certified organic oils, extracts and essences, completely free of artificial fragrances & colors, sulfates and petrochemicals. All Innersense formulas contain organic ingredients known for their soothing, balancing, moisturizing and anti-oxidant benefits. All products are completely non-toxic, with no carcinogenic, allergenic, petrochemical-derived or endocrine disrupting ingredients.

“We think of Innersense as a consciousness and a culture,” says Greg Starkman, who founded Innersense with partners Judie Maginn, Joanne Starkman and Mary Beth Janssen. “Each product is accompanied by a simple “self-care ritual” designed to calm and focus the user while he or she is using the product. The approach is truly holistic, because it not only addresses the physical side of hair and body care, it addresses psychological and spiritual aspects as well.” 

As consumers become more aware of their exposure to toxins in daily life, the demand for safe, organic products is high. Judie Maginn cites a study by the Environmental Working Group (www.ewg.org) which shows that women use an average of 9 personal care products each day containing 126 unique chemical ingredients, and 25% of women use 15 or more products.

“This information is important,” says Maginn. “Consumers are discovering how many chemicals they are exposed to on a daily basis. We’re trying to teach beauty and wellness professionals and consumers how to make hair and body care a conscious, contemplative activity, promoting personal well-being and environmental sustainability. Therefore, we’ve aimed for the highest levels of organic purity.”

Starkman sees Innersense as an opportunity for beauty and wellness professionals -- and their clients -- to be more committed to organic principals.

“We founded the company on those principals, and on our desire to support the industry that has been a part of our lives for the last 25 years.”