Did you know that our formulas are richly concentrated? This is because each one is made to deliver the highest quality ingredients in their purest form. In order to get...

You're familiar with your hair type and texture and you know what kind of look you want to land‚ but knowing how to get there? That can be a different...

Good hair days don't have to be reserved for special occasions. In fact, when supplied with the right tools and techniques, they're totally DIY-able. But why stop at good? The...

As we celebrate Black History Month, we're reminded of the long history of Black hair and how it reflects personal identity. Laws like The CROWN Act (which stands for Creating...

Picture how your face might look and feel if you've never exfoliated (think: clogged pores, dry patches, and uneven texture -for starters). Though washing your hair and applying conditioner is...

From choppy shags to defined curls to humidity-proof blowouts, our clean hairspray, I Create Finish, is a multi-tasking, multi-style must-have for all of your Fall looks. From back to campus...

"Summer texture had me a blast." And summer texture can happen so fast with I Create Waves Salt Spray. Our Pink Himalayan Salt-infused spray builds texture, enhances waves and brings...

Happy February! In honor of Black History Month, we're celebrating the artistry of our Black professional community. From Georgia to France, they discuss their hair journeys and what "hair love"...

Scott Musgrave has a strong motto: Your hair doesn't need to be "fixed" your hair needs to be ‚"embraced‚"If you have curly hair, you know the trials and tribulations you've...